Brand Overview · 2026
An independent game studio built by ten people who got tired of making things that only got graded. This is the brand they're growing into.
01 The Studio
Postmortal Studios is a ten-person independent collective that formed to move past classroom assignments and ship games people genuinely want to play. Everyone here is a founder. The name is deliberately its own thing — distinctive, memorable, and pointedly not "post-mortem."
Mission
Imaginative, affordable, high-quality games that entertain players and land a memorable first impression — the kind you tell a friend about before the trailer even ends.
Vision
A recognized independent studio known for releasing multiple successful games and building a loyal community. Near-term success isn't fame — it's shipping real games and earning real revenue from them.
02 Personality & Voice
Postmortal exists to entertain — so the brand should too. The voice is approachable, never corporate. It can be funny without being a clown, and serious without being a board meeting. Think of the smartest, funniest person in the group chat, who also happens to ship.
We take the work seriously, even when we don't take ourselves seriously.
We talk to players like people, not "users" or a "target demographic."
A joke earns attention. We use that power responsibly. Mostly.
Release dates, refunds, and bugs get a straight face.
We made this on purpose and we think it's good. Come see.
We're ten people learning fast. We say so, and we mean it.
03 The Mark
The original logo had a genuinely good concept hiding inside it: the Vitruvian Man — the universal symbol of human creativity and proportion — rebuilt as a stick figure, set against an RGB field. That's the part worth protecting. The professional take keeps every bit of that DNA and just gives it the precision a Steam page deserves.
The original concept — Vitruvian stick figure, RGB quadrants, circle-in-square frame. Vector-rebuilt here from the team's artwork. Strong idea, a little rough around the edges.
Same soul, redrawn on a strict geometric grid: a true dual-pose Vitruvian figure, balanced RGB quadrants, a faint blueprint sunburst, and a clean circle-in-square. Reads at 16px or on a billboard.
The real Vitruvian Man shows two stances at once. We added the second set of arms and legs — instantly more "creativity" than "crossing guard."
Green crowns the top; red and blue anchor the base. Same colors the team loves, arranged so no single one shouts over the others.
Consistent stroke weights and a real grid mean it survives being shrunk to a Discord icon or a favicon without turning to mush.
One mark, dressed for every room it walks into.
Horizontal · primary lockup
On light backgrounds
Icon only · avatars & app tiles
Monochrome · 1-color & merch
Keep clear space around the mark equal to the height of the figure's head. When in doubt, more space. The logo should never feel crowded by text, edges, or other logos.
Don't recolor the quadrants, stretch it, add a drop shadow, rotate it, or swap the figure for your face. The RGB order stays put — it's the one rule we don't bend.
04 Color
RGB is the heart of the brand: the three colors light itself is made of, the three channels every screen speaks in. We kept all three. We just nudged them off their factory-default values into a palette that actually looks designed instead of defaulted.
Refined RGB — the working palette
Original RGB — sampled from the team's logo (preserved for reference)
Neutrals — the dark stage everything sits on
05 Typography
A confident display face for the moments that matter, a clean workhorse for everything you actually read, and a monospace for the details — version numbers, labels, the small print that makes a studio look like it knows what it's doing.
06 Messaging
No tagline is locked — these are starting points written in the studio's voice. The goal of every one of them is the reaction the team said they want: "That looks awesome. I'm going to check out one of their games."
07 In Use
The brief was clear: Steam visibility drives the decisions. So the system is built to look sharp exactly where players meet a studio first — store pages, a Discord icon, a channel banner, and the stickers that end up on a thousand laptops.
08 Appendix · Logo Discovery
Before landing on a single mark, a few professional directions were sketched out — each keeping the Vitruvian figure and the RGB motif, but through a different lens. They're kept here for the record. Nothing is decided; this is the raw thinking, so you can see the road not (yet) taken.
The most literal take, and the one used throughout this overview: the figure on RGB quadrants inside a circle-and-square. Closest to the team's original artwork.
Why it leads — faithful to the original, instantly readable, and the safest bridge from what exists today.
The figure split into red, green & blue channels — the literal anatomy of an RGB screen. The most energetic, unmistakably "gaming" option; it feels like it's in motion.
Trade-off — the channel-offset effect can get muddy at very small sizes and needs a simplified fallback for tiny icons.
A premium studio emblem: a refined monoline figure inside a tri-color RGB ring. Reads as a legit, established studio — and stays razor-sharp at any size.
Strength — the most immediately "professional." A strong choice if the goal is to look bigger than ten people.
The RGB additive-color venn — the actual scientific symbol for red + green + blue making white light — with the figure standing in its bright core. The most ownable idea.
Strength — the smartest and most distinctive, and it scales down beautifully. The boldest departure from today's mark.
Where this lands: for now the system runs on the Quartered Disc — it honors the original and needs no leap of faith. If Postmortal ever wants to feel like a bigger studio, The Seal is the natural step up; if it wants to feel clever and unmistakable, Additive is the one to chase. None of this is locked. That's the point of an appendix.